Branding
UK
03.2021
Commission
03.2021
Commission
Rat Party Logo
Rat Party is a Leeds based queer collective and party promoter who are led by and support queer and trans people of colour, sex workers and the gender diverse. This project was to redesign their logo in order to create a visual identity that communicates their values of queerness, sex positivity, futurism and music to their audience whilst being merchandisable and unique.
The result outcome was a set of two logos - one exhibiting their full name of ‘Rat Party’ and one more simple symbol of the word ‘Rat’ at their request for usability on different platforms. Both of these logos shared the same core visual language - sleek and futuristic custom typography that extends and distorts the leg of the ‘R’ character to resemble a stiletto. This design choice was made to reflect the feminine and sexual empowerment of the collective in a subtle way that adds character to the logo, as stilettos are often viewed as a symbol of sex appeal.
The logo was also developed to have 3D chrome-like finish to add to the visual language of futurism and to denote the ideas of preciousness from the sparkling, and the metallic texture also playing on the ideas of kink wear.
🔗 @rat._.party
Rat Party is a Leeds based queer collective and party promoter who are led by and support queer and trans people of colour, sex workers and the gender diverse. This project was to redesign their logo in order to create a visual identity that communicates their values of queerness, sex positivity, futurism and music to their audience whilst being merchandisable and unique.
The result outcome was a set of two logos - one exhibiting their full name of ‘Rat Party’ and one more simple symbol of the word ‘Rat’ at their request for usability on different platforms. Both of these logos shared the same core visual language - sleek and futuristic custom typography that extends and distorts the leg of the ‘R’ character to resemble a stiletto. This design choice was made to reflect the feminine and sexual empowerment of the collective in a subtle way that adds character to the logo, as stilettos are often viewed as a symbol of sex appeal.
The logo was also developed to have 3D chrome-like finish to add to the visual language of futurism and to denote the ideas of preciousness from the sparkling, and the metallic texture also playing on the ideas of kink wear.
🔗 @rat._.party
